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Only 2.2% of Consumers Pay for AI Services, Report Finds

October 2, 2026 TechCrunch
MarketingLocal Small Biz
Only 2.2% of Consumers Pay for AI Services, Report Finds

Key Takeaways

  • 1A new report indicates that AI monetization remains a significant challenge.
  • 2Only 2.2% of consumers are currently paying for AI subscriptions.
  • 3OpenAI's massive cost base is currently yielding only $11 billion in revenue.
  • 4The industry is facing a reality check regarding consumer willingness to pay.
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